Forrest Zhang joins Hotelbeds as Managing Director

Hotelbeds, the world's leading bedbank, has announced today the appointment of Forrest Zhang as Managing Director for China.

Forrest joins Hotelbeds in a newly created role becoming directly responsible for all the company’s activities which are focused on the Chinese market, reporting directly to Carlos Muñoz, Managing Director at Hotelbeds.

The recruitment of Forrest will allow Hotelbeds to further strengthen its position as the world’s leading bedbank, placing a strategic focus on this key market which is already its fourth biggest source market globally.

Forrest joins Hotelbeds from Expedia, where he held the position of Director of Market Management, Mainland China. He brings with him a huge experience in both general management, sales leadership and market development in different industries across mainland China, including hotels, serviced apartments, vacation rental acquisitions and account management. He was responsible for managing relationships with Expedia’s extensive hotel portfolio, including global accounts, local chains and independent hotels on property level.

Carlos Muñoz, Managing Director, Hotelbeds, said, “It’s a real pleasure for me to confirm the appointment of Forrest Zhang as Managing Director for China. This decision comes after we identified new opportunities to further strengthen our position as the world’s leading bedbank, by powering our focus on developing the key strategic Chinese market under one single lead.

“China is, in fact, our fourth biggest source market globally. As part of our  strong commitment to investing in this region, to exploring the huge opportunities it can offer and to further developing our business there, we felt it was necessary to create a newly dedicated role to answer the specific and high demanding needs of this market.”

Forrest Zhang, Managing Director China, Hotelbeds, said, “It’s a real honour to be joining Hotelbeds at this key stage of the business. My deep understanding of the Chinese hospitality market will contribute to boost Hotelbeds’ presence in China.

“Together with my team, I hope to help hoteliers to increase their RevPAR in the region whilst at the same time to offer our B2B travel buying clients the best and most exclusive deals available.”