Roiback, specialist and leader in the management of the direct channel of hotel sales, has wonfor the fourth year runningthe ‘Europe’s Leading Hotel Booking Solutions Provider award’at the World Travel Awards 2019, the most important prize in the international tourism sector. Therefore, BackHotel 5.0, the booking engine of the tech company basedin Palma de Mallorca, is consolidated as the best solution within the European tourism industry.
 
The award ceremony was held last June 8th in Funchal, the capital of the Portuguese island of Madeira. The World Travel Awards are the most prestigious international distinctions in the travel industry and reward more than a hundred categories, between destinations, hotels, airlines or travel agencies, among others. The winner of each of the categories is chosen based on the votes of more than 200,000 industry professional worldwide, as well as the public voting through its official website.
 
“To be able to say that, for the fourth consecutive year, we have been awarded as the best solution provider for hotels in Europe, in the most important awards in the sector, it does nothing but reaffirm us in order to continue working hard and strive to offer our customers (the hotels), the best solution to maximize their direct sales and increase their profitability,” said Rebeca González, Managing Director atRoiback. “This prestigious recognition reveals the satisfaction in the travel industry with ourBackHotel booking engine, consolidated as one of the best solutions in the international tourism scene.”
 
Pioneering technology and commitment to innovation
 
In line with its commitment to continuous innovation, Roiback has launched during the first semester of 2019 thenew version of its booking engine, BackHotel 5.0.In addition, it has recently announced its integration with Book on Google (BoG), the function ofthe technological giantthat allowsto make hotel reservations without leaving the search engine. Thanks to this
 
agreement, Roiback customers will benefit from higher conversion rates and lower acquisition costs, as well as being able to enter less accessible markets until now.
 
Among the latest features that Roiback has launched this year, there is alsoMetabase Pro, a specific and specialized solution for the efficient management of metasearch engines, whichRoibackalready offered along its booking engine but from now on will be also available for the rest of the hoteliers; and the launchingof theroom upgrade system ormeal plan, which allows the users to improve their reservations before entering the hotel with a single click, and this contributes to increase the income per reservation for the hotelier.
 
International expansion
 
Roibackwas founded in 2010 in Palma de Mallorca and during this time has grown like no other player in the industry. In the last three years, it has multiplied by five its number of employees and already has a portfolio of more than 1,500 customers spread over 50 countries worldwide. The company’s headquarters are in Palma de Mallorca, but also has offices in Barcelona, Sevilla, Milan, Lisboa, Miami, Bali, Bangkok, Singapore, Cancun, Medellin and Bogota. 
 
About Roiback
 
Roiback (www.roiback.com) is an international company, specialist in powering direct sales for hotels. Founded in 2010 in Palma de Mallorca and with a portfolio of over 1,500 hotel chains and independent hotels in more than 50 countries, it provides hotels with solutions to increase their online direct sales and their profitability.
 
With offices in Palma de Mallorca (HQ), Barcelona, Sevilla, Milan, Lisbon, Miami, Bali, Bangkok, Singapore, Cancún, Medellín and Bogotá, Roiback offers the industry’s leading booking engine for hoteliers, as well as sales-focused websites and integrated online marketing management.